The empire Robert Mugabe built is collapsing like a castle built on sand


5 years in the past, Alpha Omega Dairy was certainly one of Zimbabwe’s fastest-growing dairies, with a spread of merchandise that grew to become dominant on grocery store cabinets and the streets within the nation’s main cities.

Constructed by former first girl Grace Mugabe on business farms grabbed from White Zimbabweans, typically violently, Alpha and Omega boasted state-of-the-art milk processing crops and its merchandise have been marketed without cost by the nation’s solely tv station, ZBC.

A subsidiary of the late president Robert Mugabe’s sprawling agro-business firm Gushungo Holdings, at its zenith Alpha Omega produced quite a lot of yoghurts, ice lotions, mineral water, fruit juices and milk.

Robert Mugabe

Zimbabwean President Robert Mugabe eats ice cream after addressing the gang at his inauguration and swearing-in ceremony on August 22, 2013 on the 60,000-seater sports activities stadium in Harare. PHOTO | AFP

So speedy was its development that in 2015 then agriculture minister Joseph Made introduced that Alpha Omega had snatched 30 % of Zimbabwe’s dairy market from established companies, together with the state-owned behemoth Dairibord Zimbabwe, simply three years after its institution.

The former first girl as soon as described her operation because the second greatest in southern Africa and claimed that they’d put in gear able to milking 64 cows without delay.


She mentioned the dairy was anchored on a herd of greater than 2,000 cows.

It was touted as a mannequin of success for the southern African nation’s controversial land reform programme that started on the flip of the millennium.

The firm grew to become a serial winner on the nation’s annual commerce showcase – the Zimbabwe Worldwide Commerce Truthful – the place Mugabe would bathe accolades on his spouse’s dairy like confetti at a marriage.

On the ruling social gathering Zanu PF’s televised rallies, it grew to become routine for cameras to zoom in on ministers fortunately feasting on Alpha Omega ice lotions.

Robert Mugabe

Zimbabwe’s then-President Robert Mugabe addresses social gathering members and supporters gathered at his social gathering headquarters on November 8, 2017. PHOTO | AFP

At Robert Mugabe’s communist-style birthday events held at massive venues on February 21 yearly, it grew to become a trend assertion for prime officers to be seen consuming ice cream.

At one of many fetes in his final days, the octogenarian was photographed struggling to swallow a bolus of ice cream.

On the eve of the coup that finally toppled Mugabe, his successor Emmerson Mnangagwa, who was the vice-president on the time, needed to problem an apology for claiming that he fell ailing after consuming Alpha Omega ice cream throughout one of many rallies.

Learn:  Mugabe left behind $10m, properties: state media

Mr Mnangagwa began vomiting amid claimed diarrhoea at a rally within the southern city of Gwanda and was instantly airlifted to South Africa for therapy.

His backers insinuated that it was the Alpha Omega yoghurt that prompted his sickness and this didn’t go down nicely together with his boss.

He was subsequently fired for allegedly plotting in opposition to his boss, just for him to return as president after a few weeks following the November 27, 2017 coup.

Robert Mugabe

Zimbabwean President Robert Mugabe (centre) with First Woman Grace Mugabe (left) throughout celebrations marking his birthday on the Nice Zimbabwe monument in Masvingo on June 3, 2016. PHOTO | AFP

That incident might have marked the tip of Alpha Omega’s dairy market dominance and the start of the demise of a enterprise empire constructed by certainly one of Africa’s longest-serving presidents because the Mugabes misplaced energy a number of weeks later.

A couple of years after his inglorious exit and subsequent loss of life in Singapore in 2019, the empire that Mugabe constructed is crumbling like a deck of playing cards.

Learn the remainder of the story right here 

First printed by Day by day Nation.

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